Seattle Sounders
As the MLS is about to be concluded on Sunday with the MLS Cup, I was checking the MLS site and found this statement by the MLS Commissioner Don Garber.
“We are proud to award our 15th team to Seattle, a world-class city and tremendous soccer market, Seattle’s rich tradition of support for major soccer events combined with the ownership group of Joe Roth, Adrian Hanauer, Drew Carey and Vulcan Sports and Entertainment were the driving factors in our decision to award this expansion team. Additionally, the inclusion of Seattle in MLS provides us with a true gateway to Asia for a sport that is at the forefront of today’s globalization. We look forward to Major League Soccer’s debut in the Emerald City in 2009.”
Football at the forefront of today’s globalization
I have to say I’ve not thought of football being a front runner in the rapid globalisation of the world! Somehow McDonald’s or Star Buck’s seemed more apt for that role. Unfortunately, in the long term, I think maybe he’s right. The American model isn’t at present embraced by the world. The fact that there is no promotion or relegation, is the biggest problem as it hardly inspires a spirit of competition.
For example, if a team lies at the bottom of their conference (with no chance of making the playoffs) plays a team vying for the MLS Supporters’ Shield, how much of a fight are they going to put up? If there was the threat of relegation to a lower league, I could guarantee the game would be more competitive.
Trophies or dosh?
Football in Europe, especially the Premier League, has increasingly become about money and branding. There are now three high profile American owners in the Premier League, along with many more foreign owners. I’d have no problem with that at all generally. After all most of the major UK companies are foreign owned now! The problem is the real ambition of all the club owners now.
How many of them really want to win trophies? The Carling Cup is worthless apparently, the FA Cup gets in the way of chasing a Premier League spot that will guarantee lots of cash. The UEFA Cup is an unwanted distraction. If that is the case, why the hell bother trying to get a high league position? Just finish 10th every year and rake the money in from just staying in the Premier League. I should know all about that mid table thing, being a Spurs fan!
So that leaves the Champions League or nothing. And do they want to win the Champions League? Well of course, but mostly it’s about getting through the group stages and bumping up the piggy bank.
Champions League ambitions
Why do Chelsea want to win the Champions League? Well according to Peter Kenyon they have to win the Champions League a couple of times (run before you can walk?!), to establish themselves as a global brand. A global brand? Not to be remembered as a fantastic football team like the Chelsea of the early 70’s then.
Liverpool were referred to as a franchise by George Gillett at his first press conference after taking over. Manchester United were bought on borrowed money, obviously because they are a ‘global brand’ already. Tottenham’s board undermine and then sack the best manager they’ve had in years for not getting into the Champions League. And their reason for getting into the Champions League? To boost the club profile and sell it on for a nice fat profit.
Winning the Champions League comes a distant second to raising the clubs profile and therefore selling more shirts and taking the TV cash.
Premier League myth
The Premier League is constantly hyped as the best League in the world. The formation of the Premier League coincided with the start of the Champions League, so it bears some comparisons.
The number of times a Premier League team has won the Champions League, which has now run for 15 seasons. Twice. This compares to the so called lesser leagues of La Liga & Serie A winning it four times each.
The previous 15 seasons, when the old First Division was operating, English teams won the European Cup six times. And they were banned from competing for a third of those!! The next best league was Serie A with three European Cup wins.
The next 15 years
With the amount of money now swilling around the upper echelons of the Premier League, there is only one outcome. The Champions League will almost certainly be won by a Premier League team every year. I predict 10 of the next 15.
The top teams will by that time have split from their national leagues and formed their own Coca Cola European League. All their stadiums will be named after a company, it’s happening already and much as I now laugh at the FC Dallas & Colorado Rapids stadium names (Pizza Hut Park & Dick’s Sporting Goods Park respectively), that’s the future.
There will be no promotion or relegation from the European League, you’ll have to buy your way in.
At least one of the current major teams will be a real franchise and not be located in their original city/country.
Don’t believe it? Bookmark this and come back in 15 years. All the above will have happened, although the European League may have a different sponsor